Friday, May 20, 2022

France’s Luxury Textiles: ALSACE

                                  Beauvillé is synonymous with quality, opulence & tradition

This is a second article in the series on Alsace.  What does Hermes, Ralph Lauren, Catherine Deneuve, the White House, as well as the Royal Courts of Europe have in common?  The answer is they are all customers of Beauvillé , a premier French linen dynasty located in Alsace.  Fortunately for Wine-Knows going on this year’s Christmas Market in France and Germany, they will be visiting the factory where these extravagant linens are made.

                                    Beauville is known for the vibrancy of its colors

Beauvillé is a small family-owned firm where traditional woodblock and screen printing skills have been passed down from generation to generation for the past 200 years.   This company is all about quality.  Every single piece of Beauvillé is designed, printed, sewn and finished in house.  As many as 20 colors are used in one design and even the 25 custom dyes are all made at Beauvillé.  

   This popular design was available in placemats, napkins, tablecloths & runners

Beauvillé’s artisan designers create two new collections of linens each year.  Many of the more traditional patterns are inspired by 18th and 19th century designs where patterns were transferred onto the cloth by wood blocks, block by block.  Today many of the designs are crafted using the laborious silk screening process.  A separate screen must be used for each color.    

                The first layer of color has been applied....several more will follow

Those coming on the Christmas Market tour in early December will be able to purchase Beauvillé products at its factory store where prices are typically 25-30% less----perfect timing to purchase Christmas gifts for discerning foodie friends or family.  There’s also a back room bargain area for discontinued patterns, or have a small flaw that does not stand-up to the high quality of Beauvillé----in this part of the shop, savings are often 50% or greater.

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