Are you a
rule breaker? If so, you’ll love the
story about the birth of Super Tuscan wines.
First released in the 1960’s, these renegade wines shocked the Italian
wine industry by blatantly breaking the country’s highly regimented wine laws. The story goes something like this…
In 1944 the
owner of well-regarded winery in Tuscany visited his friend Baron Rothschild in
Bordeaux. He returned to Tuscany with
cuttings of the Baron’s Cabernet Sauvignon, Cab Franc and Merlot vines. After > 20 years of experimenting with the
French varietals, the wealthy Italian decided to sell this wine. But, there was one huge problem. The wine laws of Tuscany prohibited selling
any wine that was not made from Sangiovese grapes. The only way around the laws was something
unthinkable at the time.
In the 1960’s
only Tuscany’s lowest level wines were exempt from the “only Sangiovese” rule. These poor quality wines were called “table
wines.” The only way to market another varietal was to
declare the wine a “table wine.” In
1968 the iconic winemaker released his French varietal wine for today’s
equivalent of $100 per bottle. The
Italian wine industry went nuts. A lowly
table wine for 100 bucks? Few of even
the highest rated wines in Italy at the time commanded such a price.
Shortly after
the release of this rule-breaking wine, a wine journalist from England flew to
Tuscany to cover the inconceivable story.
He dubbed the rebel wine “Super Tuscan” and the name stuck. In the 1970’s three other of Tuscany’s top
wine producers released their versions of Super Tuscans made from grapes other
than Sangiovese. Today, there are too
many Super Tuscans to count.
A lot has
happened in the Italian wine world since the 1960’s. Super Tuscans have won just about every award
given internationally, including the Wine
Spectator’s number one wine in the world.
The Italian government even amended
its wine rules by creating a special category for the Super Tuscans called I.G.T. Super
Tuscans have also given rise to renegade wines in other parts of Italy such as the
Super Venetians.
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