A fusion of two words, EAT and ITALY, this behemoth culinary marketplace began in Turin. It’s not a surprise that Eataly’s birth was in Turin as this town is also home to the Slow Food movement, a kind of Noah’s Ark of Italy’s heirloom foods that was born in outrage to the first McDonald’s opening in Italy back in the 1980’s. Many Italian foods were saved from extinction by Slow Food.
In 2007 the very first Eataly began in an old vermouth factory that had stood empty for years. Today, there are >40 locations worldwide from Europe to Asia. Eataly, however, is much more than a place to “eat.” It is a place to shop, to learn about high-quality Italian food products, and to savor the Italian way of life.
Eataly’s philosophy is based on “Eat better, live better.” The company focuses on authentic Italian ingredients, traditional cooking methods, regional Italian cuisine, as well as sustainability and craftsmanship. Using the Slow Food ethos, Eataly traverses Italy from north to south and east to west to find the best local artisan producers.
Think of Eataly as Oz’s Emerald City meets Whole Foods on steroids, then add a William Sonoma, a cooking school, a serious wine shop, a second-to-none culinary bookstore, and several dining venues (including a mozzarella bar, a wood-fired oven featuring to-die-for breads and pizzas, and a pasta café). It’s a one-stop-shopping event for all things food-related under the Italian sky. In short, it’s a foodie’s nirvana.
Are you coming with us for the sold-out Truffle Tour in October? While Wine-Knows has visited the original Turin Eataly multiple times, as well as the one in Rome, this will be the group’s first visit to Milan’s Eataly. This one is a three floor sensation just waiting for Wine-Knows.
In summary, Eataly is a concept: one that celebrates Italian food culture and
culinary heritage. Wine-Knows can’t wait to
share it with you.
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