For the last several years this French legal team has been fighting the war not just in the E.U. but have pursued campaigns globally to protect the Champagne name. A big coup was made in Washington D.C. when American laws were forced to be changed over what wines could be called Champagne in the U.S. (only a few using the name Champagne were “grandfathered” in). Everything else must be called sparkling wine. The latest coup last month was in China where the French protectors-of-the-brand won the battle against the Chinese. No wine now can be called Champagne that is made in China.
But the brand doesn’t include just wine. It includes everything. The militia of lawyers hired to protect the Champagne brand have battled in court everyone from perfume producers like Yves Saint Laurent (who produced a fragrance called Champagne until the cadre of brand attorneys wiped the floor with them and the fragrance seller had to change the name), to makers of lingerie in Italy (who similarly were forced to change the name of their fancy underwear).
Viva la Champagne!