Most every avid wine
lover recognizes the neon orange label of Veuve Clicquot Champagne. What many may not know, however, is that the
person who not only created the label but also the brand was a strong-willed woman. Not only did she do so in the early 1800’s,
but this break-all-the-rules thirty year old woman was a widow (veuve means widow). All of
this was done with the deck stacked completely against her as no woman in France before
her had ever run a business.
Veuve Clicquot did
many things that ultimately altered the course of wine history. Her first bold move was to sell Champagne
outside of France, an unthinkable notion at the time especially since Napoleon
had declared war on most of Europe. The
widow was the first in Champagne to do so.
She also ingeniously figured out a plan to cleverly slip the wine shipments
through the naval blockades. But the veuve
was just getting warmed up.
Veuve Clicquot was a force well ahead of her time
The widow Clicquot
dramatically transformed the Champagne making process. At the time, Champagne was cloudy due to sediments
from dead yeasts. She had a very keen
eye on aesthetics. She was also the first person to use colored wine
labels---up until this point wine labels had only been white. But her biggest contribution to aesthetics was
her revolutionary invention of a method that changed Champagne from cloudy to
clear. The ingenious process she
invented, called riddling, is still used today by every Champagne company, as
well as world-wide by makers of high-end sparkling wine.
Veueve Clicquot
wasn’t through yet, however. She
pioneered the making of Rosé Champagne, a revolutionary idea in the early 1800's. With attention to the details of marketing,
the widow played an instrumental role in establishing Champagne as the
preferred drink of royalty and the wealthy.
Veuve's cellars are now protected by the United Nations World Heritage
Veuve Clicquot
championed the entire industry of Champagne.
She was also the first business woman in France. To pay homage to her contributions, the
entire company was renamed in her honor.
Those of you coming to the sold-out Champagne tour in June will have a
private tasting at Veuve Clicquot and will be able to toast her efforts in the extraordinary cellars in Reims.
A salute to Veuve Clicquot!